Raycast launches the future while Bybit fights for survival

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Code to Market

Gonto and Hank

39 episodes

1 week ago

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Marketing

Business

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All content for Code to Market is the property of Gonto and Hank and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Marketing

Business

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Raycast launches the future while Bybit fights for survival

Code to Market

21 minutes 3 seconds

8 months ago

Raycast launches the future while Bybit fights for survival

Raycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been.

Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand strength.

Plus, some thoughts on owned media, launch strategy, and the rise of B2B video marketing.