Send us a text In the final Coffee Nº5 episode of the year, Lara Schmoisman breaks down the marketing ecosystem of 2026—an environment defined by AI clarity, human-led storytelling, micro-experts, privacy-first data practices, and integrated teams. This episode explains what it truly takes to operate, grow, and connect in a world where everything is interconnected. We'll talk about: The 2026 ecosystem: why everything in marketing is now interconnected—and why working in silos will break your...
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Send us a text In the final Coffee Nº5 episode of the year, Lara Schmoisman breaks down the marketing ecosystem of 2026—an environment defined by AI clarity, human-led storytelling, micro-experts, privacy-first data practices, and integrated teams. This episode explains what it truly takes to operate, grow, and connect in a world where everything is interconnected. We'll talk about: The 2026 ecosystem: why everything in marketing is now interconnected—and why working in silos will break your...
The Authenticity Shift: Rethinking Social Media with Susanah Zeffiro
Coffee N° 5 with Lara Schmoisman
27 minutes
2 months ago
The Authenticity Shift: Rethinking Social Media with Susanah Zeffiro
Send us a text Susanah Zeffiro, Brand Partnerships Lead at BeReal and former Spotify and Epic Games exec, joins Lara Schmoisman to explore the future of social media, authenticity vs. AI, and how brands can win with Gen Z by leaning into raw, unfiltered connection instead of glossy campaigns. We'll talk about: Why Gen Z is rejecting filtered perfection and demanding authenticityThe throughline of Susanah’s career: spotting what’s next before it hits the mainstreamLessons from Spotify, gamin...
Coffee N° 5 with Lara Schmoisman
Send us a text In the final Coffee Nº5 episode of the year, Lara Schmoisman breaks down the marketing ecosystem of 2026—an environment defined by AI clarity, human-led storytelling, micro-experts, privacy-first data practices, and integrated teams. This episode explains what it truly takes to operate, grow, and connect in a world where everything is interconnected. We'll talk about: The 2026 ecosystem: why everything in marketing is now interconnected—and why working in silos will break your...
