Grab your coffee and join Yvonne for a deep dive into Season 1 of On Brand, Jimmy Fallon’s reality competition show featuring CMO Bozoma Saint John. In this Marketing Magic episode, Yvonne breaks down what the show got right, areas for improvement, and how it could evolve into a must-watch for creatives and marketers. From storytelling and execution to diversity and representation, this episode explores what it really takes to make marketing magic on and off screen. So grab your coffee, and let’s chat Articles  As NBC Debuts ‘On Brand’, Bozoma Saint John Goes Back To Her Marketing Roots With Jimmy Fallon Episode Chapters  00:00:00-Introduction to On Brand 00:03:00-Marketing Magic Episode Overview 00:06:00-Background on On Brand 00:09:00-Bozama St. John's Influence 00:12:00-Contestants and Diversity 00:15:00-Marketing Takeaways and Feedback 00:18:00-Industry Lessons and Future Direction