In this Project Onboarding session for Coherence 2025, Alex Lion Yes! (PREBRANDING) welcomes Lee Rael of Source for a grounded and visionary exploration of media as a tool for planetary regeneration.
Lee shares how Source is developing a regenerative content distribution network — a platform designed to amplify stories of hope, action, and transformation by linking content creators with aligned distribution partners across websites, forums, Discord, WordPress, and more.
Together, Alex and Lee explore the power of storytelling to shift collective narratives, the technical backbone of Source’s content curation engine, and the importance of values like generosity, community, and discernment in the age of AI.
Key topics explored:
🔹 Source as a regenerative media platform amplifying stories of change
🔹 RSS-fed content ingestion and API-based distribution to aligned partners
🔹 Curation as stewardship: how to discern what stories get told and why
🔹 Regenerative brand values: generosity, integrity, care, and systemic kindness
🔹 Building in filters for story alignment — not ideology
🔹 Exploring engagement beyond consumption: toward action and participation
🔹 The challenges of funding media ecosystems in under-supported geographies
🔹 How Coherence can support narrative shifts, learning, and aligned collaboration
🔹 Big questions: how do we know our stories are making an impact?
This is a gentle but potent conversation on the future of storytelling, ethical distribution, and designing media platforms that align with the regenerative era.
✨ For narrative strategists, regenerative technologists, curators, and platform builders — this session is an invitation to design with soul, signal, and systemic impact.
🔹 Coherence 2025: https://coherence.tv/
🔹 Source: https://www.wearesource.earth
🔹 Lee Rael: https://www.linkedin.com/in/lee-rael-1918b213/
🔹 Alex Lion Yes!: https://www.linkedin.com/in/aleksandra-lewtak
🔹 PREBRANDING: https://www.prebranding.wtf