In this episode of CoLab Conversations, we are joined by Holly Holland, owner of Holly's Pilates Village and a Master Teacher Trainer for Pilates Sports Center. Holly shares how introducing the CoreAlign system not only transformed her studio’s movement offerings but also tripled her business revenue. From training staff to marketing smart and nurturing a vibrant client community, this conversation offers practical insights for any studio owner looking to grow with purpose.
In this conversation, you’ll hear how Holly:
Tripled her studio’s revenue after making CoreAlign a visible, central feature of her offerings
Uses CoreAlign to serve specialized populations, including clients with osteoporosis, scoliosis, and neurological conditions
Built a teaching-focused culture where many instructors began as clients and now train under her guidance
Leverages storytelling, personal notes, and physician referrals to organically grow her client base
Runs her studio like a “teaching hospital,” with ongoing mentorship, education, and collaboration among staff
We also talk about how CoreAlign bridges the gap between traditional Pilates and real-world movement, building balance, confidence, and strength in clients of all ages. Holly shares candid lessons from studio ownership, including the importance of visibility, adaptability, and listening to your community. Whether you’re considering adding CoreAlign to your studio or looking to deepen your impact with the clients you already serve, this conversation is packed with wisdom, heart, and practical ideas you can use right away.
Resources Mentioned
Guest Bio:
Holly Holland is the owner of Holly’s Pilates Village in Louisville, KY, and a Master Teacher Trainer with Pilates Sports Center. A Nationally Certified Pilates Teacher, Holly is also a Level 3 Neuro Studio Practitioner, a Balanced Body CoreAlign® specialist, and a longtime educator in multiple movement modalities. With a background in journalism and publishing, she brings a storyteller’s clarity and a teacher’s heart to everything she does.
Her specialties include:
Pilates for neurological conditions and brain-body retraining
Bone health and strength for aging populations (Buff Bones®)
Equipment-based movement training, including CoreAlign®, TRX®, and assisted stretching
Holly holds advanced certifications in yoga, CoreAlign®, and MSTR® scar tissue release, and is known for mentoring instructors and building a thriving, inclusive studio community. Her approach combines deep technical knowledge with a passion for empowering clients and teachers alike.
Connect with Holly:
📸 @pilates_village
Follow CoreAlign CoLab:
📸 @corealign.colab
📸 @arwenbrooke_pilates
▶️ @ArwenBrooke_CoreAlignCoLab on YouTube
🌐 corealigncolab.com | colabmovement.com