Fellow copywriter John Caprani joins Jason Kanigan on the Cold Star Project. Their topic: Methods by which the social media content you post can be an advertisement for your skills. When does this work? When does it not? John and Jason dig into the answers. Questions covered include:

• Who is this for?

• Why is using content as an advertisement for your skills important?
• Where does it lead?
• What does the process and outcome look like, in detail?
• How do you know when you're done?
• How do you try to ensure you don't talk over the level of your audience?

USEFUL LINKS: John Caprani on Facebook: https://www.facebook.com/jdcaprani Jason Kanigan official website: https://jasonkanigan.com Talk to Cold Star: https://www.coldstartech.com/bookcall