John Goh, Medibank's Head of Martech, joins us in this episode to discuss the changing function of marketing technology across the market. John talks about his professional trajectory from web publishing to spearheading significant transformation initiatives. He provides insights into the paradox of Martech adoption, the unspoken consequences of leadership debt, and the importance of culture and trust, in addition to technology. In addition to the growing significance of privacy-first leadership, we talk about adaptability, curiosity, and the significance of bringing Martech teams closer to the consumer. A discussion about how Martech executives can use technology, people, and trust to negotiate complexity and spur growth