Tyler Chisholm talks with Brian McLennan, CEO and co-founder of Link—a Calgary-based fintech platform revolutionizing how workplace savings plans are built and delivered across Canada. Rather than compete with financial institutions, Link enables them. The company provides a white-label infrastructure for banks, credit unions, and employers to deliver modern, digital-first retirement savings plans like RRSPs, TFSAs, and pensions.
Brian shares how Link is helping close the access gap for the more than 50% of working Canadians who currently have no workplace savings plan—and why that's not just a market opportunity, but a national challenge. They discuss the shift from legacy administration models to flexible, advisor-friendly platforms; the ROI of employer matching; and how even the smallest businesses can now offer big-company benefits. Brian also unpacks Link’s early pivots, the power of partnerships, and why solving the infrastructure problem is the key to lasting impact.
In this episode:
Top 3 Wisdom Bombs
“Ultimately what we're trying to accomplish is afford employees the ability to have a *dignified retirement*—to retire on their own terms.” - Brian McClennon
“Energy stocks can make 25-year-old millionaires—or cut portfolios in half. Diversify.” - Brian McClennon
“Australia’s superannuation system shows what happens when saving is mandated—assets in the trillions, people ready for retirement.” - Brian McClennon
This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.
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Host links:
Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm
Guest links:
Brian McClennon’s LinkedIn: https://www.linkedin.com/in/brianmcclennon
Link Investment Management’s Website: https://www.link-plans.com
Link Investment Management’s LinkedIn: https://www.linkedin.com/company/link-investment-management
Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing