What would you do if you received 9 offers a week to sell your life's work? Trent Urban, the founder of Wirenut Home Solutions, faces this reality every day. In a world where private equity is buying up local businesses, Trent is holding the line. But his reason for never selling isn't about the money, it's about a promise he made to his father and a legacy he's building for his son.

From launching his company directly into the 2008 recession to building an unforgettable brand with a "win-win-win" philosophy, this is a raw conversation about grit, family, and the principles that build a business that lasts for generations. Later in the episode, we're joined by Trent's son, Gavin Urban, who offers a unique perspective on growing up in the business and taking on the marketing mantle for a new era.

This episode is a masterclass for any entrepreneur who has ever questioned whether to cash out or double down on their values.

Learn more about Trent, Gavin, and Wirenut Home Solutions:

► Website: https://thewirenut.com/

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