In episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience.
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