Are you a commercial photographer who undervalues the headshot? 30 year veteran Nick Gregan explains why a single portrait holds the power to make or break a career. Learn why specialisation, confidence, andconnection are the keys to premium headshot photography and effective marketing for photographers.
• The Career Catalyst: Discover why a powerful photograph carries the potential to launch a career, and the heavy consequences for your clients if you approach their headshot photography without expertise.
• The Two Techniques: Learn Nick's unique system for building instant client rapport and capturing authentic personality, a crucial skill for successful marketing for photographers.
• The Artisan Model: Find out why Nick moved away from high volume, low cost work, and how adopting an "artisan" model allowed him to increase his rates and transform his business significantly.
Get the Commercial Photographer Guide to marketing and Creativity here.