Communication, Connection, Community: The Podcasters' Podcast
Carl Richards
191 episodes
5 days ago
Send us a text Want more engaging interviews, warmer leads, and fewer awkward stalls? We sit down with sales whisperer and author Nancy Zare to decode how four personality styles quietly drive trust, timing, and the word choices that make people lean in. Nancy’s AlikeAbility system maps buyers by decision speed—2, 4, 6, and 8—and reveals the value language each style needs to hear: outcomes and efficiency for fast movers, process and proof for deep thinkers, and balanced blends for those in t...
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Send us a text Want more engaging interviews, warmer leads, and fewer awkward stalls? We sit down with sales whisperer and author Nancy Zare to decode how four personality styles quietly drive trust, timing, and the word choices that make people lean in. Nancy’s AlikeAbility system maps buyers by decision speed—2, 4, 6, and 8—and reveals the value language each style needs to hear: outcomes and efficiency for fast movers, process and proof for deep thinkers, and balanced blends for those in t...
Price Tags and Profit Margins: The Science You're Missing with Per Sjofor
Communication, Connection, Community: The Podcasters' Podcast
26 minutes
2 months ago
Price Tags and Profit Margins: The Science You're Missing with Per Sjofor
Send us a text Pricing might be the most powerful yet underutilized profit lever in your business toolkit. In this eye-opening conversation with Per Sjöfors, "The Price Whisperer," we uncover why most businesses leave substantial money on the table through ineffective pricing strategies. Per reveals the shocking mathematics behind pricing power: while a 1% increase in sales volume typically yields a 3.5% profit increase, and a 1% cost reduction generates about 5.5% more profit, a mere 1% pri...
Communication, Connection, Community: The Podcasters' Podcast
Send us a text Want more engaging interviews, warmer leads, and fewer awkward stalls? We sit down with sales whisperer and author Nancy Zare to decode how four personality styles quietly drive trust, timing, and the word choices that make people lean in. Nancy’s AlikeAbility system maps buyers by decision speed—2, 4, 6, and 8—and reveals the value language each style needs to hear: outcomes and efficiency for fast movers, process and proof for deep thinkers, and balanced blends for those in t...
