Consumer-guided Digital Marketing ft. Tiffany Pegues

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Community Powered Marketing

14 episodes

5 days ago

Community Powered Marketing Podcast is dedicated to empowering marketers to unlock the potential of their audience and elevate engagement, advocacy, and loyalty through online brand communities. At a time of seismic change, community is the single most important tool to drive customer acquisition, retention, and sales. Each episode will help you discover how to cultivate your community, mobilize your brand evangelists, and build a game-changing relationship with your most valuable consumers. Your audience is waiting.

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Marketing

Business

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Consumer-guided Digital Marketing ft. Tiffany Pegues

Community Powered Marketing

34 minutes 35 seconds

1 year ago

Consumer-guided Digital Marketing ft. Tiffany Pegues

In this exciting episode, Sue Frech sat down with Tiffany Pegues, Head of Social, Search, and CRM at Church & Dwight Co.

Tiffany shares insights into the digital strategies she leads, emphasizing the importance of authentic voices in brand communities and the power of consumer energy.

We discuss the challenges of keeping up with social media algorithms and the role of brand communities in advocacy. Tiffany also provides valuable advice for marketers looking to start a brand-owned community.

Looking ahead to 2024, she highlights the opportunities and challenges in social commerce and the significance of user-generated content. Plus, Tiffany shares her thoughts on AI's role in revolutionizing marketing productivity.

Tune in for a dynamic discussion on the ever-evolving landscape of digital marketing!