Meet Alex Sandev, owner of HiveSourced, a company dedicated to creating high-performing websites for mental health professionals. In this episode, Alex reveals the three most common marketing mistakes therapists make-and how to fix them. He shares practical, actionable strategies to help you strengthen your online presence, define your niche, understand your ideal client, pinpoint their pain points, and clearly present your solution. He identified male practice owners as a population who who could benefit from a program with systems to build successfully-and he is in the process of creating a course to do just that so stay tuned! If you decide to use HiveSourced, mention the Compassionate Climb for 10% off!
Key Takeaways:
-if you are helping everyone, you are not helping yourself
-ideal client over everything
-your website is in investment in the future of your business
-therapists in private practice are up against large tech companies with massive marketing budgets
-relying on Psychology Today alone is not enough to generate referrals
-include your location and utilize multiple marketing channels
-you don't necessarily have to know business to be a business person-you have to know people
Alex's Links: