In this episode of the Confessions of a #Beauty Boss podcast, Angela Dickson emphasizes the importance of intentional social media strategies for beauty business owners. She discusses the need to shift from casual posting to a more strategic approach that focuses on building a brand and engaging clients. Angela provides actionable tips for creating content, especially for seasonal promotions like Black Friday, and encourages listeners to treat social media as a powerful business tool rather than a chore. The episode is filled with insights on how to effectively communicate value, build trust, and ultimately drive bookings through social media. takeaways Posting when you feel like it isn't a strategy. Your content isn't just to show off your work, it's to communicate value. Treat social media like a powerful business tool, not an annoying chore. You're not just building a beauty business, you're building a brand. Your story, your knowledge, your energy, they are your superpower. Film a story where you speak to the camera. Every year people wait for deals, but the truth is if your skin is struggling now, why wait? You want to be the one you're showing leadership there. The DMs are where the conversions happen. You're not behind. Just stay on your own path.