Keywords branding, business identity, customer experience, storytelling, marketing, brand promise, cleaning business, company culture, customer trust, personal story Summary In this episode, the hosts discuss the multifaceted nature of branding, emphasizing that it extends beyond just logos to encompass the entire customer experience and the personal stories behind businesses. They explore how branding can influence customer trust and recommendations, the importance of a consistent brand promise, and the need for businesses to evolve their branding as they grow. The conversation highlights actionable tips for building a strong brand identity, including the significance of customer reviews and storytelling. Takeaways Branding is more than just a logo; it's your story.People buy from people, not just businesses.A branded business is easier to recommend.Your brand reflects your company culture and values.Consistency in branding is crucial for recognition.Customer reviews play a significant role in building your brand.Branding should evolve as your business grows.Investing in branding should be a strategic decision.Marketing should reflect your brand's personality.Engaging storytelling can enhance your brand's appeal. Titles The Power of Branding in BusinessBeyond Logos: The True Essence of Branding Sound bites "Your brand is your story.""People buy from people.""It's important to get reviews."