In this episode, I take you inside a real GTM strategy session I ran for my client Dan, the Founder of Kalda. We unpacked his monetization options, refined his sales funnel, and aligned his brand so everything works together to drive sustainable growth. You’ll hear how we balanced big-picture strategy with tactical execution, and how I built him a roadmap to follow for the next year.I share:
RESOURCES MENTIONED → GTM Essentials Course: https://selinaho.com/gtm-essentials→ Secure Your Winning GTM Strategy: https://selinaho.com/consulting START YOUR BUSINESS→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb→ Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmapSCALE YOUR BUSINESS→ Free GTM Essentials Course: https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_ → Secure Your Winning GTM Strategy: https://selinaho.com/consulting LET’S CONNECT→ Newsletter: https://ceo-confessions.beehiiv.com → LinkedIn: https://www.linkedin.com/in/selinaho → Instagram: https://www.instagram.com/selinajho → TikTok: https://www.tiktok.com/@selinajho_ TIMESTAMPS00:26 Sales and Marketing Strategy00:42 Understanding the Customer and End User01:07 Monetization Strategies01:45 Privacy and Safety Concerns02:11 Balancing Accessibility and Sustainability02:26 Charging the End User02:41 Exploring Gifting and Sponsorship03:02 Community Support 05:26 The Importance of Community05:41 Building a Strong Community06:05 Offline Touchpoints and Meetups07:40 Sales Funnel Overview09:39 Traffic and Lead Gen10:12 Optimizing SEO and Website Visits11:07 Social Media and Referrals11:41 Trusted Authority Referrals13:29 Nurturing and Building Trust14:13 Digital and In-Person Engagement15:02 Conversion Strategies18:09 Brand Building