A successful launch isn’t just a single moment — it’s a carefully planned strategy.

In this GTM Essentials lesson, I’m walking you through how to launch a new product, feature, or category with intention, from pre-launch hype to post-launch analysis. You’ll learn how to set clear goals, track the right metrics, and avoid the “one-and-done” launch mistake most founders make.

We’ll cover:

• The difference between a launch and a full go-to-market strategy
• How to plan your pre-launch, launch week, and post-launch phases
• The key KPIs to track for success
• Why you need a centralized launch plan (and what to include in it)
• How to avoid burnout and ensure you have the right resources to execute

ADDITIONAL RESOURCES

→ Download the GTM Essentials Notion Workbook: https://selinaho.com/gtm-essentials

→ The Complete GTM Essentials Course: https://www.youtube.com/watch?v=D-01GTm7NWQ&list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com

→ LinkedIn: https://www.linkedin.com/in/selinaho

→ Instagram: https://www.instagram.com/selinajho

→ TikTok: https://www.tiktok.com/@selinajho_

P.S. Learning a lot from this free GTM Essentials course? It would mean the world to me if you shared it with a fellow entrepreneur 🤍