Conviction Over Consensus, The Inefficiency Of Feelings™ and other gold nuggets from Eric Segal, CCO of X&O

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Confessions of a Creative Director

Jaime Cabrera

87 episodes

2 weeks ago

Become a Paid Subscriber: https://anchor.fm/cdconfessions/subscribe Confessions of a Creative Director tells the stories behind the ideas as told by some of today's best and brightest Creative Directors. Hosted by veteran CD Jaime Cabrera, the show features in-depth interviews, fun segments and of course a confession or two, all over a few cocktails.

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Conviction Over Consensus, The Inefficiency Of Feelings™ and other gold nuggets from Eric Segal, CCO of X&O

Confessions of a Creative Director

1 hour 3 minutes 54 seconds

1 year ago

Conviction Over Consensus, The Inefficiency Of Feelings™ and other gold nuggets from Eric Segal, CCO of X&O

On this episode, we’re speaking with Eric Segal, CCO of X&O, which stands for Experts and Officers, a unique creative and strategy company composed of a network of over 100 big thinkers, all formerly associated with top brands and powerhouse agencies.

They describe themselves as a CMO’s secret weapon, brought in to solve tough marketing challenges in record time. And the coolest part? They all operate anonymously, known to clients only by their colorful code names.

Eric will share some insider information on how they operate with near-surgical efficiency and precision, as well as some ways you could adopt their industry-disrupting practices.