Using a brand's history to fuel its future with CCO Christian Lachel

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Confessions of a Creative Director

Jaime Cabrera

87 episodes

2 weeks ago

Become a Paid Subscriber: https://anchor.fm/cdconfessions/subscribe Confessions of a Creative Director tells the stories behind the ideas as told by some of today's best and brightest Creative Directors. Hosted by veteran CD Jaime Cabrera, the show features in-depth interviews, fun segments and of course a confession or two, all over a few cocktails.

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Using a brand's history to fuel its future with CCO Christian Lachel

Confessions of a Creative Director

58 minutes 13 seconds

1 year ago

Using a brand's history to fuel its future with CCO Christian Lachel

On the latest episode of the show, we have Christian Lachel, Chief Creative Officer of BRC Imagination Arts, a unique design and production agency that specializes in Brand Homes and Flagships and Cultural Attractions and Museums.

If you’ve been to the Johnnie Walker Princes Street Venue in Scotland or the Raiders Stadium Tour in Las Vegas, you’ve likely experienced their work.

Christian is here today to talk about how brands can and should use their history to fuel their future.