Why This Global Creative and Brand Director Thinks Brand Books Are Passe with Edmund Lam of Cozey

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Confessions of a Creative Director

Jaime Cabrera

87 episodes

3 weeks ago

Become a Paid Subscriber: https://anchor.fm/cdconfessions/subscribe Confessions of a Creative Director tells the stories behind the ideas as told by some of today's best and brightest Creative Directors. Hosted by veteran CD Jaime Cabrera, the show features in-depth interviews, fun segments and of course a confession or two, all over a few cocktails.

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Why This Global Creative and Brand Director Thinks Brand Books Are Passe with Edmund Lam of Cozey

Confessions of a Creative Director

51 minutes 32 seconds

1 month ago

Why This Global Creative and Brand Director Thinks Brand Books Are Passe with Edmund Lam of Cozey

On today’s episode we’re thrilled to welcome Edmund Lam, Global Brand and Creative Director at Cozey.

Edmund's journey from graphic designer to Global Brand and Creative Director is nothing short of inspiring. With a background that spans across music, fashion, and now furniture, he brings a unique perspective on how brands can and should evolve beyond traditional brand guidelines.

Edmund shares his insights on why brand books might be a thing of the past and how embracing principle-driven branding can lead to more authentic and relatable connections with consumers.

Edmund's approach to creativity is all about experimentation and pushing boundaries, making this conversation a must-listen for anyone looking to innovate in their work.