In today's episode, we talk with Jenny Melrose about the strategies behind successful sponsorships, and speaks about the importance of knowing your audience, niching down, and directly pitching to brands as key strategies for securing sponsorships. This episode includes actionable tips for influencers of all sizes to attract sponsorships and TRUST ME, it's one you don't want to miss!
Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.
How to connect with Jenny Melrose:
Website: https://jennymelrose.com/podcast/
Instagram: @jenny_melrose (be sure to send her a DM to grab that pitching guide!)
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