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I've been a fan of Diana Kander ever since I read All In Startup back in 2014. Her latest book is all about pitching and presenting, and she actually charts out the proven flow of a pitch that is surprising, memorable and gets you the deal. This book taps into so many thing I consult with leaders on, I had to have her on to share Diana and her book with you!
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~5:00 The Mug Moment!
~7:00 The Forgetting Curve “Our research revealed that within an hour the audience forgets 50% of what you said, within a week they forget 90%. If you want them to remember more than 10% (which might not even be the 10% you want them to remember) you have to spike their emotions during the presentation.”
~21:00 The importance of being a lifelong learner… “Think of something you’re awesome at, and I challenge you to go read a book on it and not 5 things you can be doing even better. That’s how we grow. As soon as you’re satisfied, you start stagnating.”
~24:00 Colin and Diana talk about our initial exploratory/sales calls, and what we’ve both learned about how most people make this pitch in the wrong order.
~26:00 mark, there's a really cool little moment where Diana clearly thinks of something she wants to say and she swallows it to keep listening!! All kinds of meta.
~28:00 Diana offers YOU the listener, unprompted, a special surprise gift!
You can find Go Big Or Go Home, by Diana Kander and Tucker Trotter, on Amazon and at DianaKander.com.