In this episode of the Sustainable Coaching Podcast, Marilyn West dives into the critical reasons why so many coaching businesses fail within their first two years. As we enter Q4, it’s the perfect time to reflect on where your business may be falling short and to take actionable steps for growth. Marilyn discusses common roadblocks coaches face, from lacking clarity in their niche to inconsistent marketing, and breaks down strategies to overcome these obstacles and drive business success. This episode is all about building a sustainable coaching practice that doesn’t just survive but thrives. Listeners will gain insights into how to clearly define their unique value, target the right audience, and develop a consistent marketing strategy that builds trust and authority. Marilyn also shares practical examples to help coaches understand the importance of crafting an irresistible offer and standing out in a crowded market. Whether you're a new coach or looking to revamp your strategy, this episode provides valuable advice to help you navigate the challenges and take your coaching business to the next level. How do you know if you lack clarity in your niche and how can you define it more effectively? What are the signs of inconsistent marketing and how can you align your messaging to attract your ideal clients? Why is a strong offer essential for growth and how can you ensure your offer resonates with your target audience? Join the Community | Instagram | LinkedIn