In this episode of the Sustainable Coaching Podcast, Marilyn West opens up about the hardest lesson I had to learn as a coach. You must understand the distinction between selling what you want to offer and what your audience is actually ready to buy. I share my personal journey of realizing that passion projects don’t always align with market demand and why this disconnect keeps so many coaches stuck with programs that don’t sell. You’ll hear the truth about why even the most well-crafted programs can fall flat and what it really takes to create offers that resonate and convert. If you’ve ever launched something you poured your heart into only to hear crickets, this conversation will shift your perspective. I’ll walk you through how to listen to your audience, identify their most urgent problems, and package your expertise in a way that makes people excited to buy. This episode is about letting go of ego-driven offers and stepping into a strategy that allows you to serve more people while building a profitable coaching business. In this episode, you'll learn: How do you know if you’re selling what you want versus what your audience actually needs? What immediate problems should you solve first to build trust and long-term clients? How can you break down your big signature program into entry points that sell? Remember to join our free community, where we discuss these strategies in depth. Let’s build your business with confidence and sustainability! Join the Community | Work with Me | LinkedIn