Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
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Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
177 Create a Life That Aligns with You: Small Steps Toward Big Joy with Carol Clegg
Connect Inspire Create
8 minutes
1 year ago
177 Create a Life That Aligns with You: Small Steps Toward Big Joy with Carol Clegg
Join me, Carol Clegg, as I step into a new season of life and business—coaching from the road while traveling through the Caribbean and Europe in 2025. This episode is an invitation to pause and ask: What if your goals were aligned with your authentic self, not shaped by outside expectations? We’ll explore the Kaizen principle—how small, sustainable improvements can lead to profound change. Whether you're a coach, solopreneur, or midlife woman redefining success, this episode offers inspirati...
Connect Inspire Create
Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
