Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
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Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
Breaking Free from the Loop: James Robbins on Courage, Clarity, and the Call to Climb
Connect Inspire Create
21 minutes
2 months ago
Breaking Free from the Loop: James Robbins on Courage, Clarity, and the Call to Climb
What if the patterns you keep experiencing aren't just coincidences, but signs of a deeper loop you're stuck in? Leadership strategist James Robbins had this revelation when he discovered he was living what he calls a "copy-paste life" – experiencing the same challenges, emotions, and even physical ailments on the same dates year after year. Our conversation explores how we get trapped in these loops and, more importantly, how to break free from them. At the heart of this discussion is ...
Connect Inspire Create
Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
