Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
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Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
Podcasting with Soul – A Conversation with Demetria Zinga
Connect Inspire Create
25 minutes
3 months ago
Podcasting with Soul – A Conversation with Demetria Zinga
In today's digital landscape, podcasting has emerged as a powerful medium for coaches and entrepreneurs looking to build real, authentic connections. It's not just about sharing expertise—it's about creating meaningful relationships with your audience and potential clients in a way that words on a screen often can’t. In this episode, I'm joined by Demetria Zinga, founder of Soul Podcasting Collective—a boutique agency helping purpose-driven women entrepreneurs launch and grow podcasts with st...
Connect Inspire Create
Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
