Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
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Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
Spaghetti on the Wall: Organizing Life's Messy Ideas with Kristan Swan
Connect Inspire Create
34 minutes
2 months ago
Spaghetti on the Wall: Organizing Life's Messy Ideas with Kristan Swan
Have you ever noticed how certain words lose their meaning when we hear them too often? Kristan Swan calls these "wallpaper words" – terms like success, gratitude, and grace that become background noise rather than powerful concepts that guide our lives. In our conversation, Kristan reveals how reclaiming these definitions for ourselves is the first step toward authentic living and sustainable business practices. Kristan Swan shares her journey from landscape design to business coaching...
Connect Inspire Create
Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice. We start by dismantling the half-page “ideal client” myth and replace it with psychographi...
