Hosts Kyle Goldman and Isaiah Ogasawara sit down with Aviad Eilam, VP of Growth & Strategy at Particle, to unpack what it takes to create demand in a market that doesn't know it needs you. In this case, selling skincare to men who don't buy skincare. Aviad shares how Particle grew by focusing on older, often-overlooked demographics, why most men are problem unaware, and what makes fear and identity so persuasive in ad creative. They also explore how Aviad's background in lingu...
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Hosts Kyle Goldman and Isaiah Ogasawara sit down with Aviad Eilam, VP of Growth & Strategy at Particle, to unpack what it takes to create demand in a market that doesn't know it needs you. In this case, selling skincare to men who don't buy skincare. Aviad shares how Particle grew by focusing on older, often-overlooked demographics, why most men are problem unaware, and what makes fear and identity so persuasive in ad creative. They also explore how Aviad's background in lingu...
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Nadia Babar, Head of Marketing at Wingback, to unpack what it means to market with soul in a world of mass production. Nadia shares how Wingback’s commitment to craftsmanship and sustainability sets it apart, how to sell simple products like pens and wallets with emotional resonance, and why great marketing is rooted in empathy, curiosity, and experimentation. She also dives into her shift from B2B to DTC, building community around heritag...
Connected Commerce
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Aviad Eilam, VP of Growth & Strategy at Particle, to unpack what it takes to create demand in a market that doesn't know it needs you. In this case, selling skincare to men who don't buy skincare. Aviad shares how Particle grew by focusing on older, often-overlooked demographics, why most men are problem unaware, and what makes fear and identity so persuasive in ad creative. They also explore how Aviad's background in lingu...
