Hosts Kyle Goldman and Isaiah Ogasawara sit down with Aviad Eilam, VP of Growth & Strategy at Particle, to unpack what it takes to create demand in a market that doesn't know it needs you. In this case, selling skincare to men who don't buy skincare. Aviad shares how Particle grew by focusing on older, often-overlooked demographics, why most men are problem unaware, and what makes fear and identity so persuasive in ad creative. They also explore how Aviad's background in lingu...
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Hosts Kyle Goldman and Isaiah Ogasawara sit down with Aviad Eilam, VP of Growth & Strategy at Particle, to unpack what it takes to create demand in a market that doesn't know it needs you. In this case, selling skincare to men who don't buy skincare. Aviad shares how Particle grew by focusing on older, often-overlooked demographics, why most men are problem unaware, and what makes fear and identity so persuasive in ad creative. They also explore how Aviad's background in lingu...
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Benjamin de Castro, Chief Marketing Officer at Gardyn, to explore what it takes to change consumer behavior and build a new category in food and wellness. Ben shares how Gardyn turns non-gardeners into confident growers, how to market high-ticket products without a retail footprint, and why emotional connection is the key to making behavior change stick. He also gets into the role of AI in smart gardening and marketing as a whole, the re...
Connected Commerce
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Aviad Eilam, VP of Growth & Strategy at Particle, to unpack what it takes to create demand in a market that doesn't know it needs you. In this case, selling skincare to men who don't buy skincare. Aviad shares how Particle grew by focusing on older, often-overlooked demographics, why most men are problem unaware, and what makes fear and identity so persuasive in ad creative. They also explore how Aviad's background in lingu...
