Connected TV: What it is, why it matters, how it’s used and what’s driving or holding it back. For decades the television set has thrived at two tasks: receiving and displaying content. The TV can now take inputs from aerials, satellite dishes, personal video recorders (PVRs) and DVD players, games consoles and PCs. Up to 70% of homes have at least one way of connecting their TVs, yet there has been little take up, with only 16% currently using their TV to watch catch up TV and 8% to watch video on demand on a regular basis. What’s holding it back? Will connected TV bring more than video? Will connected TV become as cherished as the PVR? What is the outlook for connected TV?
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Connected TV: What it is, why it matters, how it’s used and what’s driving or holding it back. For decades the television set has thrived at two tasks: receiving and displaying content. The TV can now take inputs from aerials, satellite dishes, personal video recorders (PVRs) and DVD players, games consoles and PCs. Up to 70% of homes have at least one way of connecting their TVs, yet there has been little take up, with only 16% currently using their TV to watch catch up TV and 8% to watch video on demand on a regular basis. What’s holding it back? Will connected TV bring more than video? Will connected TV become as cherished as the PVR? What is the outlook for connected TV?
Connected TV: What it is, why it matters, how it’s used and what’s driving or holding it back
Connected TV
Connected TV: What it is, why it matters, how it’s used and what’s driving or holding it back. For decades the television set has thrived at two tasks: receiving and displaying content. The TV can now take inputs from aerials, satellite dishes, personal video recorders (PVRs) and DVD players, games consoles and PCs. Up to 70% of homes have at least one way of connecting their TVs, yet there has been little take up, with only 16% currently using their TV to watch catch up TV and 8% to watch video on demand on a regular basis. What’s holding it back? Will connected TV bring more than video? Will connected TV become as cherished as the PVR? What is the outlook for connected TV?
