"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots.
Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives.
Hosted on Acast. See acast.com/privacy for more information.
"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots.
Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives.
Hosted on Acast. See acast.com/privacy for more information.
Still optimising for installs, but stuck with high churn and vague lifecycle metrics?
This episode goes deep on app retention that actually drives growth. Our guests unpack why most lifecycle strategies fall flat and how to design one that performs, even with messy data, shrinking CRM opt-ins, and budget pressure.
🎙️ Anna Olofsson, Head of Marketing (Sweden & Finland) at Wolt
🎙️ Pia Jacobson, Apps Lead at Precis
🎙️ Stefania Casciari Carter, CMO at Precis
Takeaways:
- Retention isn’t a phase, it’s a growth lever
- High-LTV users don’t come from discounts
- CRM can’t fix poor onboarding or siloed teams
- Lifecycle strategy must adapt to local market context
- Even without perfect data, you can design smarter journeys
📬 Subscribe to our newsletter to get exclusive, bonus content from our guests: https://bit.ly/4p54SCV
📚 Read the episode recap here: https://bit.ly/485GRpB
Hosted on Acast. See acast.com/privacy for more information.