Discover the essential role that regulated trapping plays in North American wildlife conservation. In this episode, Jon and Jim sit down with Jake DeBow of New England Naturals to explore how modern trapping works, why it matters, and how fur, meat, and other resources can be utilized in sustainable and ethical ways. We discuss the real science behind trapping, state wildlife agency needs, and how trappers contribute critical data to wildlife management programs.    Jake also shares how he and his wife built New England Naturals into a fast-growing fur products and education brand—combining traditional fur handling with modern outreach through social media. From innovative uses of Merino-lined beaver mittens to educational videos reaching millions, Jake explains how transparency, communication, and responsible practices can win over the “middle 80%” of the public who may not fully understand trapping.    We also dive into predator-prey balance, beaver management, sustainability, best management practices (BMPs), and why regulated trapping remains an indispensable tool for wildlife agencies. Whether you’re a trapper, hunter, angler, conservation professional, or simply curious, this episode offers a clear, fact-based look behind the scenes at a part of conservation many people rarely get to see.   For more information: Wildlife Management Institute (WMI): https://wildlifemanagement.institute/ Outdoor Stewards of Conservation Foundation: https://www.stewardsofconservation.org/ New England Naturals: https://newenglandnaturals.net/   #trapping #wildlifemanagement #Furbearers #NewEnglandNaturals #outdoorstewards #RegulatedTrapping #SustainableUse #HuntingAndTrapping #conservationpodcast #conservation #wildlife #connectingwithconservation #wildlifemanagementinstitute