If you can't run a business without you being there, you built a prison, not a business.
In this episode of Connection Accepted, we sit down with Charlie Hills, a LinkedIn expert who scaled his personal brand from 0 to over 170,000 followers and built a top LinkedIn ghostwriting agency.
Just over a year ago, Charlie was a "one-man band" on the verge of burnout. He was working a full-time job, managing 7 clients, and was ready to "close it all down." His business had become a prison.
Instead of quitting, he partnered up and built a system. He treated every post as an experiment, mastered the algorithm, and developed a content playbook that exploded his growth.
In this conversation, Charlie gives a masterclass on LinkedIn growth, sharing the exact, tactical playbook he uses for himself and his clients. He reveals his counter-intuitive strategies for writing viral hooks (using colons and brackets), why he never uses bold text, and the "weird" scheduling hack he uses every day.
In This Episode, We Cover:
The "Prison" Framework: Why your one-person business is holding you back.
The 0 to 160k Playbook: Charlie's full journey from "cringe" posts to LinkedIn star.
The AI Avatar: The personal branding "explosion" that changed his growth.
Escaping Burnout: How finding an operational partner saved his agency.
Viral Hook Formulas: The tactical guide to writing hooks (using colons, brackets, and numbers).
The "Weird" Scheduling Hack: Charlie's 11:15 AM posting conspiracy.
Why You MUST AVOID Bold: The formatting mistakes that are killing your reach.
The 70/20/10 Content Funnel: The exact content mix he uses for clients.
The Perfect DM: How to use Kondo and "warm intent signals" to get clients.
Are Company Pages Dead? A new strategy for growing your company page.
If you're tired of generic social media advice, this conversation is the tactical playbook you need.
Find Charlie: LinkedIn: https://www.linkedin.com/in/charlie-hills/
Linked Agency: www.linked-agency.com
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