The real reason influencers are rich

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Connection Accepted

Connection Accepted Pod

20 episodes

2 days ago

Our Mission is to bring you as many takeaways as possible that we wish we had when we joined LinkedIn. On the Connection Accepted pod, Daniel & Matt chat with LinkedIn’s Top Voices, dive into the platform, and swap conspiracies about what works. "Learn one new tactic for LinkedIn every episode or your money back." Daniel and Matt are part-time creators based in Boston & New York with a long history of working in the creator economy, both inside & outside of LinkedIn. Disclaimer: The views expressed are our own and not those of Daniel's or Matt’s employers.

Entrepreneurship

Business

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Entrepreneurship

Business

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The real reason influencers are rich

Connection Accepted

57 minutes

2 days ago

The real reason influencers are rich

3,000 cold DMs. Co-founders with millions of TikTok followers. A portfolio ranging from de-extinction science to Kentucky Derby horses.

Marshall Sandman isn't running a traditional venture capital fund.

In this conversation, Marshall breaks down the Animal Capital model: using massive influencer reach to bypass traditional ad spend for their portfolio companies.

We debate the cringiest parts of LinkedIn (and why he’s hesitant to become a "LinkedIn influencer"), discuss the economics of bringing wooly mammoths back to life with Colossal Biosciences, and share the insane story of how Griffin Johnson moved the betting odds at the Kentucky Derby by 60% just by posting.

If you want to understand how the creator economy is reshaping venture capital, this episode is your blueprint.

Connect with Marshall: https://www.linkedin.com/in/marshall-sandman-9ab40526/

Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.

For sponsorships or business inquiries reach out to connectionaccepted@gmail.com

Join Matt & I as we build a $10M Podcast:

Subscribe on YouTube

Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=wy5JJTUvQ96a01xoRqeHG

Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065

Our LinkedIn: https://www.linkedin.com/company/connection-accepted/