Gaming, esports, board games, sports entertainment and experiential events are saturating today’s lifestyle. Hosted by Chris Hana, founder and CEO of The Esports Observer, Conquering Geek Culture examines how digital entertainment and popular culture impact the sports industry and beyond. Hear from the leaders who spearheaded geek culture and the ones driving it now to prepare for today, and tomorrow.
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Gaming, esports, board games, sports entertainment and experiential events are saturating today’s lifestyle. Hosted by Chris Hana, founder and CEO of The Esports Observer, Conquering Geek Culture examines how digital entertainment and popular culture impact the sports industry and beyond. Hear from the leaders who spearheaded geek culture and the ones driving it now to prepare for today, and tomorrow.
Nicole Pike spent 13 years at Nielsen building and moving its games and esports divisions forward. Nicole recently joined YouGov as their sector head for esports and gaming. In this weeks episode, Nicole talks about her career, the importance of data and research in a young industry like esports, and about her future plans. Both also talk about how brands can authentically work with the industry and what people should know before engaging with the space.
Conquering Geek Culture
Gaming, esports, board games, sports entertainment and experiential events are saturating today’s lifestyle. Hosted by Chris Hana, founder and CEO of The Esports Observer, Conquering Geek Culture examines how digital entertainment and popular culture impact the sports industry and beyond. Hear from the leaders who spearheaded geek culture and the ones driving it now to prepare for today, and tomorrow.
