#2 Like it or not, brands are the new face of climate education

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Conscious Marketing Movement

9 episodes

1 week ago

The Conscious Marketing Movement podcast brings you thought-provoking conversations to challenge traditional marketing practices and inspire a new paradigm shaping the future of marketing for a better tomorrow. In our first season, we explore how marketing can drive climate action, featuring insightful discussions with changemakers. Learn more about our movement at https://conscious-marketing-movement.com/

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#2 Like it or not, brands are the new face of climate education

Conscious Marketing Movement

33 minutes 29 seconds

1 year ago

#2 Like it or not, brands are the new face of climate education

Do you think brands are becoming the main climate educators? If so, what does it mean for us, as marketers?

In this second episode, Meg Kendall and Amelia Zimmerman, founders of The Climate Hub, join Conscious Marketing Movement podcast host Daiva Dominyka to explore the world of climate tech marketing. They share their journey of coming together to amplify their impact and discuss how brands can play a vital role in educating responsibly within the climate marketing space.

Inspiring Quotes:

“I always wanted to be involved in sustainability and climate… But really the moment that I actually was able to switch over to focusing on climate… was after I had my daughter, because I was working a job that I hated, and then I had my daughter, and I was like, uninspiring for a kid to like see her mom working a job that she hates.” — Meg Kendall
“We were both freelancing in the climate space as writers... Then towards the end of last year, we decided let's do a report on the current state of climate tech marketing, because we both work across so many clients. We have so many insights. Let's come together and produce this." — Amelia Zimmerman
“We take these mental shortcuts. And one of those things is seeing like a green package or something that says eco-friendly, and we just have to assume it’s good... So we take a shortcut, our brain goes click, and we run with it and buy it and think we did a good thing. But really it’s so much more complicated than that.” — Meg Kendall
“A lot of big companies, household names that are doing a lot of great things in the climate space... they won’t talk about it because they’re so worried that these actions will be perceived poorly. That’s sort of the flip side of greenwashing that a lot of people refer to as green hushing.” — Amelia Zimmerman
“I came across some statistics about where people are getting their climate education from. It says that 48 to 50% of Gen Z’s get their education from social media. And it’s quite sad to think that we live in a world where brands have become the main storytellers. What does that say about us as a society?” — Daiva Dominyka

Episode Breakdown:

00:00 — Discover their journey to climate tech marketing
03:42 — Understand the power of climate tech marketing reports
06:19 — Explore brands as leaders in climate education
13:22 — Identify the challenges and solutions in climate communication
22:01 — Get inspired by climate tech success stories

P.S. Watch the episode on the Spotify app to catch the video too!