Being a prominent leader means you have an army of people waiting to finish your statements. You say a few words and boom – there are 10 assumptions breaking it down immediately. 

In a world where every word you utter is recorded, scrutinized & “cleverly” edited for all to see, it’s more important than ever to be careful of what, how & when you say something.  

The last thing any CEO (and their communication advisors) want, is to wade into controversy that could cost their company millions in brand value and top line. Unfortunately, it’s easier than ever in today’s clickbait-run environment to be caught out with sensationalist headlines.  

Tune in to Consequence of a Message, Episode 2, “Filter your water, coffee & opinions!”- where we discuss that while speech is free, the penalties can be Expensive. Filter for best results.