Television, newspapers, social media...sports?

In our latest episode of Consequence of a Message, we bring to your notice a slightly unusual method of placing brands under a microscope. While not a medium in the conventional sense, a platform that gets brands 30 million pairs of eyeballs in a fortnight can hardly not be considered one.

FIFA, Olympics, NBA, F1- not just brands themselves, but magnifiers for a multitude of associated brands and their messages; and where there are messages, there's bound to be consequences.

Tune in to Season 2 Episode 2, The Messaging Games, where we speak about the brands associated with the largest sports events in the world- those that have played the game right, and some that just struck out.

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