Navigating the Retail Real Estate Landscape (ft. Bryan Chandler)

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Consumer Code

Spatial.ai

20 episodes

1 week ago

The Consumer Code podcast explores the world of retail through the lens of ethnography, cartography, demography, and the economy. On each episode, Lyden Foust, CEO of Spatial.ai, interviews industry leaders about the economic and cultural trends shaping the consumer landscape today.

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Navigating the Retail Real Estate Landscape (ft. Bryan Chandler)

Consumer Code

45 minutes 25 seconds

1 month ago

Navigating the Retail Real Estate Landscape (ft. Bryan Chandler)

In this conversation, Bryan Chandler, a partner and managing director at the Shopping Center Group (TSCG), discusses the intricacies of retail real estate, the importance of data analytics, and the evolving dynamics between retailers, brokers, and property owners. He shares insights on the significance of retail intelligence, the role of dark data, and how mobile and psychographic data are transforming site selection and consumer understanding. The discussion emphasizes the need for collaboration among stakeholders in the retail space to navigate the current market challenges and opportunities.Chapters(00:00) Intro(01:08) What is TSCG?(03:34) Retail Intelligence at TSCG(05:18) Bryan's Early Career in Retail(07:35) Bryan's Transition to GIS(10:27) The Spatial Retail Fabric(13:36) Dark Data & Brokers' Insider Knowledge(18:01) Understanding Property Owner Incentives(21:19) How Low Vacancy Rates Impact Retail(25:14) How to Align Retailer, Broker, and Owner(27:08) The Value of Mobile Data (Atlanta MSA Case Study)(32:00) The Value of Psychographic Data (Furniture Case Study)(38:16) Questions to Ask Data Providers(39:47) TSCG's New Dataset(43:56) Parting Advice: Bring Data Analysts to the Conversion

Follow Bryan Chandler on: LinkedIn

Listen to Consumer Code on: Spotify | Apple | YouTube

Follow Lyden Foust on: LinkedIn | Instagram

About Spatial.ai:

Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.
Learn more at spatial.ai or schedule a free 30-minute demo.