Nailing the right global content strategy from the boardroom is one thing, but failing to investigate the technology you need to execute it can lead to diluted ROI, especially if not fully aligned with the business use case requirements. Guest speaker Max Swisher from Content Rules, a 30-year-old independent consultancy specializing in content technology strategies, joins regular Close the Content Loop hosts Emerson Welch and Sam Courtney to identify the pros and cons of the often-conflicting options available in today’s market. They highlight the important involvement of key stakeholders such as operations managers, content authors and even graphic designers in the project, discussing the daily challenges they each face and the consequences to their roles of not getting an enterprise content strategy right or worse still, doing nothing at all.