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"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
Samantha Lefave, Content Marketing Manager at Evolve
Content Bounce House
35 minutes
2 years ago
Samantha Lefave, Content Marketing Manager at Evolve
“Just because something has thousands upon thousands of searches a month doesn't necessarily mean that's the best thing for you to go after. That content topic that gets 15, 20 searches a month might be the better play because you know that that intent is really in-tune with what you serve up as a company, and you might convert all of those.”
Content Bounce House
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
