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"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
Suzanne Whitney, Director of Marketing & Communications for Boys & Girls Clubs of Metro Denver
Content Bounce House
35 minutes
2 years ago
Suzanne Whitney, Director of Marketing & Communications for Boys & Girls Clubs of Metro Denver
"In terms of making your team feel like they're not being micromanaged and like I'm not gonna nitpick them, a lot of it comes back to trust, and I like hiring people who are smart and thoughtful and that I trust. And trust doesn't happen in a day, but if you hire somebody who you think is smart and capable, then treat them that way."
Content Bounce House
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
