What happens when a £25k salary comes with a marketing job description demanding content creation, video editing, graphic design, analytics, and more?

In this episode, Lucy Mowatt and James Gill dive into the growing disconnect between marketing job expectations and reality.

They explore how underpaid, over-scoped roles are damaging the profession, how AI is diluting thought leadership, and why Gen Z might be trusting tools over experts.

It’s a candid conversation about credibility, creativity, and what it really takes to do great work in 2025.

If you’ve ever read a marketing job ad and thought “you want what for how much?”, this one’s for you.

PS Comedy sound effects have been added to protect the guilty.