Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!
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Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!
When Your Messaging Misses the Mark: Hard Truths with a Media Strategist EP 254
Content Creation Made Easy
23 minutes
9 months ago
When Your Messaging Misses the Mark: Hard Truths with a Media Strategist EP 254
Today's the last episode of CCME for a while as we go on hiatus so I can work on some other projects in my business!
BUT! I plan to be back :)
I'd love for you to stay in touch, and the best way to do that is via my email list.
Do that by grabbing my Backstage Brilliance Marketing Toolkit—normally $27—for $0!
This toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself center stage.
🎁 Grab your toolkit at www.jenliddy.com/backstage and use code CCME at checkout.
When you're on my email list, you’ll get invited to live messaging calls where I’ll personally help you refine your content.
NOW! On to today's show:
When you’re an expert, what do you do when your messaging falls flat?
Beth Nydick, a sought-after media strategist and authority in visibility marketing, realized something big this year:
Despite her decades of experience, her offer and messaging weren’t landing the way she’d hoped.
Instead of clinging to what felt comfortable, she
1. Leaned into the discomfort
2. Took feedback to heart
3. Made transformative changes that not only improved her results but also aligned her business with her clients’ true needs.
Join Beth and me for this open convo about the hard (but necessary) shifts she made in her messaging and her program to make her work connect with her exact-right audience!
In this episode, you’ll learn:
-How Beth shifted her focus: From “aspirational fame” to practical strategies that empower her audience to see real results.
-The role of feedback in growth: Why hearing hard truths is critical for refining your messaging and programs.
-The power of alignment: How Beth rebuilt her program into an approachable, actionable system that resonates deeply with her audience.
Beth’s story is a must-listen for any expert who’s struggled with connecting their expertise to their audience in a way that converts.
Tune in to hear what Beth did - and how you can do the same to ensure your messaging is clear, authentic, and ATTRACT-ive.
This episode is packed with actionable insights you don’t want to miss. Listen now!
Find Beth at www.bethnydick.com
Or on Instagram here: https://www.instagram.com/bethnydick
Grab her fantastic resource: The Top 3 Mistakes Podcasts Guests Make Every Time
https://bethnydick.myflodesk.com/db60k2198d
Okay, I'm signing off for now.
You can email me at hello@jenliddy.com
Thank you, as always, for listening to Content Creation Made Easy!
I'll talk to you in our next episode after my hiatus…and would love to have you on my email list so you can be the first to know :)
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Content Creation Made Easy
Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!
