What’s it like leading localization efforts for some of the world’s most well-known companies?

In this episode of Content Design with Friends, Camila and Laura sit down with Stefania Russo, who leads the Internationalization Program at Expedia Group. Stefania dives into the impact of creating globally-minded and culturally-informed content strategies and the evolving challenges of localization today. She shares her takes on collaboration, designing for new markets, and how she sees AI changing the field now and in the near future.

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