Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
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Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
Jay Acunzo on Resonance: How to Become a Sought-After Brand
Content Disrupted: Bold Takes on Brand Marketing
56 minutes
3 months ago
Jay Acunzo on Resonance: How to Become a Sought-After Brand
Creating more content won’t help your business, if it doesn’t resonate with your target audience.
In this episode, Jay Acunzo (author, speaker and storytelling consultant at Unthinkable Media) joins Dan Baptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.
Content Disrupted: Bold Takes on Brand Marketing
Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
