Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. ...
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Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. ...
Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap
Content Disrupted: Bold Takes on Brand Marketing
46 minutes
1 year ago
Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap
In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.
Content Disrupted: Bold Takes on Brand Marketing
Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. ...
