Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. ...
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Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. ...
The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times
Content Disrupted: Bold Takes on Brand Marketing
50 minutes
1 year ago
The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times
In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importanc...
Content Disrupted: Bold Takes on Brand Marketing
Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. ...
